Brands
Heineken
Brands
Heineken
To celebrate the launch of Heineken’s sports-themed bar in Bangalore, we were invited to host a premium F1 race screening. The invite-only event was packed to capacity, delivering fans a unique viewing experience with curated pre- and post-race activities. It was Heineken’s way of merging their global F1 presence with India’s growing fanbase—and we were at the heart of it.
Heineken India launched their signature green-themed sports bar in Bangalore and approached Desi Racing Co to help bring the Formula 1 community together. We conceptualized and hosted a fully-packed, invite-only race screening event that brought fans closer to the sport. From branded décor and curated F1 trivia to live reactions and post-race discussions, the event was a celebration of F1 culture in a premium setting. Our content and event experience reinforced Heineken’s positioning as a lifestyle brand deeply rooted in global motorsport.
Heineken India launched their signature green-themed sports bar in Bangalore and approached Desi Racing Co to help bring the Formula 1 community together. We conceptualized and hosted a fully-packed, invite-only race screening event that brought fans closer to the sport. From branded décor and curated F1 trivia to live reactions and post-race discussions, the event was a celebration of F1 culture in a premium setting. Our content and event experience reinforced Heineken’s positioning as a lifestyle brand deeply rooted in global motorsport.
To celebrate the launch of Heineken’s sports-themed bar in Bangalore, we were invited to host a premium F1 race screening. The invite-only event was packed to capacity, delivering fans a unique viewing experience with curated pre- and post-race activities. It was Heineken’s way of merging their global F1 presence with India’s growing fanbase—and we were at the heart of it.
Heineken India launched their signature green-themed sports bar in Bangalore and approached Desi Racing Co to help bring the Formula 1 community together. We conceptualized and hosted a fully-packed, invite-only race screening event that brought fans closer to the sport. From branded décor and curated F1 trivia to live reactions and post-race discussions, the event was a celebration of F1 culture in a premium setting. Our content and event experience reinforced Heineken’s positioning as a lifestyle brand deeply rooted in global motorsport.
our Clients
Other Clients
Take a look at some of the brands we've collaborated with.
our Clients
Other Clients
Take a look at some of the brands we've collaborated with.
our Clients
Other Clients
Take a look at some of the brands we've collaborated with.