Automobiles Gonfaronnaises Sportives (AGS), founded in 1969 by racing driver Henri Julien, is a historic motorsport institution that once competed in the Formula 1 World Championship with renowned drivers such as Gabriele Tarquini, Yannick Dalmas, and Philippe Streiff. Today, AGS is focused on nurturing future talent and offering unique driving experiences that share their passion for motorsport.

AGS approached us to overhaul their outdated website and align it with their rich heritage and modern ambitions. Working closely with their team, we designed and developed a fully custom website from scratch, avoiding templates to create something truly bespoke and reflective of the AGS identity.

We also built a powerful admin panel, allowing the AGS team to easily manage dynamic content such as news articles, booking dates, and updates—without any technical expertise. To simplify user interaction, we automated the booking process for driving experiences, enabling customers to select dates, view packages, and make payments directly on the site.

Security was a priority—so we integrated Stripe for secure payments and implemented measures to protect against cyberattacks and phishing threats, ensuring a smooth and trustworthy experience for both AGS and their customers.

This digital revamp not only elevated AGS’s online presence but also made their operations more efficient, allowing them to focus on what they do best: inspiring the next generation of racers.